We Are Boardsports
Our Roots Run Deep.
From a storefront in Santa Cruz to a full fledged boardsport concierge.
There’s nothing worse than buying new sports equipment with the expectation of improved performance and total satisfaction, and being let down by your choice or worse yet, by the suggestion of the customer service person. At iRide, we are not going to let that happen. We want you to be as stoked with your equipment as we are with ours.
We are a team of lifelong Skiers, Snowboarders and watermen, women, and children ranging in all ages, size and skill levels. It’s in our blood. We were raised to be on, in, and around mountains & water of all kinds. With a passionate love of the outdoors, whether it is the ocean, the high Sierra’s, a river, or the delta, when it comes to Skiing, Snowboarding or Stand Up Paddling, you will find us enjoying these awesome sports pretty much every day!